Welcome to our latest dose of tips, tricks, and updates to help you maximize your success with TapOnIt. Let’s dive in! 🚀
Upcoming Dates & Events 📆
- January 20: Start of Aquarius season ♒
- January 29: Lunar New Year 🐍
- February 9: National Pizza Day 🍕
- February 11: Super Bowl Sunday 🏈
- February 13: Galentine's Day 👯
- February 14: Valentine's Day 💘
What's New in TapOnIt
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Advanced Audience Segmentation:
Top Strategies for Effective Use
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Birthday Campaigns
Birthday texts are a great way to celebrate subscribers' special day while providing them with a personalized offer.
On the 1st of each month, send an offer to all subscribers who have a birthday that month.
Tips for Effective Birthday Campaigns:
- Make it Special: Offer exclusive birthday perks like discounts or free items.
- Keep it Simple: Ensure the text is clear, engaging, and friendly.
- Use Eye-Catching Media: Include images or GIFs to make the message stand out.
Click on read more below to learn how to set up the birthday segments and campaigns.
Segmentation Based on Subscriber Activity:
A Smarter Way to Connect
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Segmenting your audience based on their activity is a highly effective strategy for creating personalized and impactful communication. By understanding how subscribers interact with your messages, you can tailor offers and campaigns to meet their specific needs and interests.
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What Is Activity-Based Segmentation?
Activity-based segmentation groups subscribers according to their engagement with your content, such as clicks, opt-ins, or responses. This ensures that your messages are relevant, increasing the likelihood of conversions and maintaining subscriber satisfaction.
Example: Landscaping Services
Imagine you run a landscaping business and want to promote seasonal services like fall cleanups or lawn aeration. Knowing these services don't necessarily apply to your entire database, using activity-based segmentation, you can create a campaign flow where subscribers indicate their interest in specific topics, and then retarget those segments with the most relevant content:
- Send an initial message introducing your seasonal services.
- Include a link to click to learn more.
- Segment subscribers for follow-up messages with personalized offers based on whether they clicked the link or not.
Why It Works
- Precision: You target only those who have expressed interest, avoiding irrelevant messages.
- Engagement: Personalized offers make subscribers feel valued, encouraging further interaction.
- Efficiency: You save resources by focusing on active and interested subscribers.
Tips for Effective Segmentation
- Use Clear CTAs: Make it easy for subscribers to express their preferences.
- Track Engagement: Monitor clicks, responses, and opt-ins to build accurate segments.
- Keep It Dynamic: Regularly update segments based on new subscriber activity.
By leveraging activity-based segmentation, you can deliver the right message to the right audience, fostering deeper connections and driving better results. Whether it’s a tailored landscaping offer or another service, this strategy ensures every message hits the mark.
Want Free Credits? Limited Time Referral Special
Know a business that could benefit from using the TapOnIt platform? (Hint: almost any brand is a great fit! 😉)
Refer a business to TapOnIt, and we’ll reward you with 25,000 credits for every qualified connection.
If they become a client, you’ll receive 100,000 credits!
Email support@taponit.com to learn more about this limited-time offer.
Thank you!