--- title: 01/16/25 – Get TextSavvy! description: Welcome to our latest dose of tips, tricks, and updates to help you maximize your success with TapOnIt. Let’s dive in! 🚀 --- [Skip to content](https://help.taponit.com/01/16/25-get-savvy#main-content) English Show submenu for translations [Can't find what you need?](https://help.taponit.com/kb-tickets/new?hsLang=en) ![TOI\_New\_Logo\_Horizontal (1)](https://help.taponit.com/hs-fs/hubfs/TOI_New_Logo_Horizontal%20(1).png?width=200&height=48&name=TOI_New_Logo_Horizontal%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Can't find what you need?](https://help.taponit.com/kb-tickets/new) - [Client Resources](https://taponit.com/client-resources) [Client Resources](https://taponit.com/client-resources) Hi! How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.taponit.com/?hsLang=en) 2. [TapOnIt Releases](https://help.taponit.com/taponit-releases?hsLang=en) 3. [January 2025](https://help.taponit.com/taponit-releases?hsLang=en#january-2025) January 16, 2025 # 01/16/25 – Get TextSavvy! ## Welcome to our latest dose of tips, tricks, and updates to help you maximize your success with TapOnIt. Let’s dive in! 🚀   **Upcoming Dates & Events 📆** - **January 20:** Start of Aquarius season ♒ - **January 29:** Lunar New Year 🐍 - **February 9:** National Pizza Day 🍕 - **February 11:** Super Bowl Sunday 🏈  - **February 13:** Galentine's Day 👯 - **February 14:** Valentine's Day 💘 --- ### **What's New in TapOnIt** –– #### Advanced Audience Segmentation: Top Strategies for Effective Use   ![Happy Birthday, Emily! Let’s celebrate YOU! Stop in anytime this month to get a special gift with any purchase. Click here sway.txttoi.com 🖤 (2)](https://help.taponit.com/hs-fs/hubfs/Happy%20Birthday%2c%20Emily!%20Let%E2%80%99s%20celebrate%20YOU!%20Stop%20in%20anytime%20this%20month%20to%20get%20a%20special%20gift%20with%20any%20purchase.%20Click%20here%20sway.txttoi.com%20%F0%9F%96%A4%20(2).png?width=586&height=391&name=Happy%20Birthday%2c%20Emily!%20Let%E2%80%99s%20celebrate%20YOU!%20Stop%20in%20anytime%20this%20month%20to%20get%20a%20special%20gift%20with%20any%20purchase.%20Click%20here%20sway.txttoi.com%20%F0%9F%96%A4%20(2).png) ### Birthday Campaigns Birthday texts are a great way to celebrate subscribers' special day while providing them with a personalized offer. On the 1st of each month, send an offer to all subscribers who have a birthday that month. #### **Tips for Effective Birthday Campaigns:** - **Make it Special:** Offer exclusive birthday perks like discounts or free items. - **Keep it Simple:** Ensure the text is clear, engaging, and friendly. - **Use Eye-Catching Media:** Include images or GIFs to make the message stand out. Click on read more below to learn how to set up the birthday segments and campaigns.                                                                       **[Read More](https://help.taponit.com/how-to-create-birthday-texts?hs_preview=iKFDVwXr-182486495806&hsLang=en)**   --- ### Segmentation Based on Subscriber Activity:   #### A Smarter Way to Connect –– Segmenting your audience based on their activity is a highly effective strategy for creating personalized and impactful communication. By understanding how subscribers interact with your messages, you can tailor offers and campaigns to meet their specific needs and interests. ![Templates (2)](https://help.taponit.com/hs-fs/hubfs/Templates%20(2).png?width=565&height=377&name=Templates%20(2).png) #### **What Is Activity-Based Segmentation?** Activity-based segmentation groups subscribers according to their engagement with your content, such as clicks, opt-ins, or responses. This ensures that your messages are relevant, increasing the likelihood of conversions and maintaining subscriber satisfaction. #### **Example: Landscaping Services** Imagine you run a landscaping business and want to promote seasonal services like fall cleanups or lawn aeration. Knowing these services don't necessarily apply to your entire database, using activity-based segmentation, you can create a campaign flow where subscribers indicate their interest in specific topics, and then retarget those segments with the most relevant content: 1. Send an initial message introducing your seasonal services. 2. Include a link to click to learn more.   3. Segment subscribers for follow-up messages with personalized offers based on whether they clicked the link or not. #### **Why It Works** - **Precision**: You target only those who have expressed interest, avoiding irrelevant messages. - **Engagement**: Personalized offers make subscribers feel valued, encouraging further interaction. - **Efficiency**: You save resources by focusing on active and interested subscribers. #### **Tips for Effective Segmentation** - **Use Clear CTAs**: Make it easy for subscribers to express their preferences. - **Track Engagement**: Monitor clicks, responses, and opt-ins to build accurate segments. - **Keep It Dynamic**: Regularly update segments based on new subscriber activity. By leveraging activity-based segmentation, you can deliver the right message to the right audience, fostering deeper connections and driving better results. Whether it’s a tailored landscaping offer or another service, this strategy ensures every message hits the mark.   --- ### Want Free Credits? **Limited Time Referral Special**   ![Free Gif](https://help.taponit.com/hs-fs/hubfs/Free%20Gif.webp?width=480&height=270&name=Free%20Gif.webp) Know a business that could benefit from using the TapOnIt platform? (Hint: almost any brand is a great fit! 😉) Refer a business to TapOnIt, and we’ll reward you with **25,000 credits** for every qualified connection. If they become a client, you’ll receive **100,000 credits**! 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