--- title: How do I track clicks and CTR when I send a link in a campaign? description: Knowing the clicks and CTR of a campaign can help you track the efficacy of your campaigns and what performs the best. --- [Skip to content](https://help.taponit.com/how-do-i-track-clicks-and-ctr-when-i-send-a-link-in-a-campaign#main-content) English Show submenu for translations [Can't find what you need?](https://help.taponit.com/kb-tickets/new?hsLang=en) ![TOI\_New\_Logo\_Horizontal (1)](https://help.taponit.com/hs-fs/hubfs/TOI_New_Logo_Horizontal%20(1).png?width=200&height=48&name=TOI_New_Logo_Horizontal%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - [Can't find what you need?](https://help.taponit.com/kb-tickets/new) - [Client Resources](https://taponit.com/client-resources) [Client Resources](https://taponit.com/client-resources) Hi! How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.taponit.com/?hsLang=en) 2. [Analytics](https://help.taponit.com/analytics?hsLang=en) 3. [Metrics](https://help.taponit.com/analytics?hsLang=en#metrics) August 24, 2023 # How do I track clicks and CTR when I send a link in a campaign? ## Knowing the clicks and CTR of a campaign can help you track the efficacy of your campaigns and what performs the best. In order to track click metrics from a link sent in a campaign, you will need to use TapOnIt’s custom link shortener. This routes your link through our tracking system so we are able to display click metrics in your admin. ![](https://lh4.googleusercontent.com/_-eRlKK1y3PO4fu2KZbodniR6GwezVmdl-V1M0KmPamsKJaAKtLx1jv0NdvcHUvYYBPF2GA0axocr6zd1uzrw1GcbYAwfYrHk4xtVBBXFsJsLK-ou7aQCXEsBqEnrBhuW8JM9Q1U-HAHVcPRqvTjBrQ) To use TapOnIt’s custom link shortener, create your campaign and insert the tag {{short\_url}} where you would like the link to appear, then paste your link in the text box below the label “Custom URL to be shortened.” Once the campaign has been sent, you are able to view the clicks, CTR, and unique CTR by visiting the Campaign page in your TapOnIt admin! - [General](https://help.taponit.com/general?hsLang=en#main-content) - [Plans](https://help.taponit.com/general?hsLang=en#plans) - [Education](https://help.taponit.com/general?hsLang=en#education) - [Compliance](https://help.taponit.com/general?hsLang=en#compliance) - [Features](https://help.taponit.com/features?hsLang=en#main-content) - [API](https://help.taponit.com/features?hsLang=en#api) - [Campaigns](https://help.taponit.com/features?hsLang=en#campaigns) - [Contact Card](https://help.taponit.com/features?hsLang=en#contact-card) - [Content](https://help.taponit.com/features?hsLang=en#content) - [Content Hub](https://help.taponit.com/features?hsLang=en#content-hub) - [Coupons](https://help.taponit.com/features?hsLang=en#coupons) - [Growth Tools](https://help.taponit.com/features?hsLang=en#growth-tools) - [Flows & Keywords](https://help.taponit.com/features?hsLang=en#flows-keywords) - [Media](https://help.taponit.com/features?hsLang=en#media) - [Opt-In Widget](https://help.taponit.com/features?hsLang=en#opt-in-widget) - [Targeting](https://help.taponit.com/features?hsLang=en#targeting) - [Analytics](https://help.taponit.com/analytics?hsLang=en#main-content) - [Subscribers](https://help.taponit.com/analytics?hsLang=en#subscribers) - [Metrics](https://help.taponit.com/analytics?hsLang=en#metrics) - [Settings](https://help.taponit.com/settings?hsLang=en#main-content) - [Set-Up](https://help.taponit.com/settings?hsLang=en#set-up) - [Tenant Name](https://help.taponit.com/settings?hsLang=en#tenant-name) - [Users](https://help.taponit.com/settings?hsLang=en#users) - [Billing](https://help.taponit.com/settings?hsLang=en#billing) - [Account](https://help.taponit.com/settings?hsLang=en#account) - [Integrations](https://help.taponit.com/integrations?hsLang=en#main-content) - [Shopify](https://help.taponit.com/integrations?hsLang=en#shopify) - [Punchh](https://help.taponit.com/integrations?hsLang=en#punchh) - [TapOnIt Releases](https://help.taponit.com/taponit-releases?hsLang=en#main-content) - [February 2024](https://help.taponit.com/taponit-releases?hsLang=en#february-2024) - [May 2024](https://help.taponit.com/taponit-releases?hsLang=en#may-2024) - [April 2024](https://help.taponit.com/taponit-releases?hsLang=en#april-2024) - [June 2024](https://help.taponit.com/taponit-releases?hsLang=en#june-2024) - [September 2024](https://help.taponit.com/taponit-releases?hsLang=en#september-2024) - [October 2024](https://help.taponit.com/taponit-releases?hsLang=en#october-2024) - [December 2024](https://help.taponit.com/taponit-releases?hsLang=en#december-2024) - [January 2025](https://help.taponit.com/taponit-releases?hsLang=en#january-2025) - [April 2025](https://help.taponit.com/taponit-releases?hsLang=en#april-2025) - [May 2025](https://help.taponit.com/taponit-releases?hsLang=en#may-2025) - [July 1, 2025](https://help.taponit.com/taponit-releases?hsLang=en#july-1-2025) - [September 2025](https://help.taponit.com/taponit-releases?hsLang=en#september-2025) - [October 2025](https://help.taponit.com/taponit-releases?hsLang=en#october-2025) - [January 2026](https://help.taponit.com/taponit-releases?hsLang=en#january-2026) - [May 2026](https://help.taponit.com/taponit-releases?hsLang=en#may-2026) - [August 2026](https://help.taponit.com/taponit-releases?hsLang=en#august-2026) [![Chill listening crop-3](https://help.taponit.com/hs-fs/hubfs/TOI_New_Logo_Horizontal%20(1).png?width=99&height=24&name=TOI_New_Logo_Horizontal%20(1).png "Chill listening crop-3")](https://www.taponit.com?hsLang=en) TapOnIt Help Center Copyright © 2026, TapOnIt