Knowing the clicks and CTR of a campaign can help you track the efficacy of your campaigns and what performs the best.
In order to track click metrics from a link sent in a campaign, you will need to use TapOnIt’s custom link shortener. This routes your link through our tracking system so we are able to display click metrics in your admin.
To use TapOnIt’s custom link shortener, create your campaign and insert the tag {{short_url}} where you would like the link to appear, then paste your link in the text box below the label “Custom URL to be shortened.”
Once the campaign has been sent, you are able to view the clicks, CTR, and unique CTR by visiting the Campaign page in your TapOnIt admin!