A/B testing allows you to experiment and optimize key elements of your messaging strategy, improving engagement and conversions.
Table of Contents:
A/B Test Flows
Pick an A/B Test Winner
A/B Test Campaigns
How to use A/B Testing in Flows
Key Features:
- A/B Test Step: Now you can easily add A/B tests within your flows. By default, tests start with an even 50/50 split, but you can adjust as needed.
- Custom Steps: Test any part of your flow, from message content to response collection. Each variation can have different steps, giving you full control over the test.
- Add More Variations: Need more than two options? Simply add additional variations to test different experiences.
- Custom Split: Fine-tune the percentage distribution across variations to fit your strategy, with the option for a custom split.
- Opt-in A/B Testing: Test different opt-in experiences, like confirmation messages, to find out what drives the best conversions.
How to Choose an A/B Test Winner
How to A/B Test Campaigns
Similar to Flows, you can A/B test your Campaigns by incorporating Campaign Flows.
- Add the A/B Test step.
- Remove the initial "Send Message" step.
- Customize your message variations, and add extra steps if needed to tailor subscriber journeys.
You can experiment with different elements like multiple images vs. a GIF, short vs. long copy, or various calls to action to see what resonates best with your audience.