What are keywords?

New subscribers can join your text club by texting your keyword to your phone number!

Important: Keywords are now connected for Flows! You can create or change a keyword when you’re editing a flow.

Keywords are a word or short phrase that is used by businesses as a quick and easy-to-remember way for people to subscribe to their text club. 

Before you get started on creating a keyword, there are a few common best practices that you should consider when brainstorming ideas:

  • Keep It Simple: The shorter and snappier your keyword, the easier it’ll be for the average user to remember and type. 
  • Align It with Your Brand: Another way to make your keyword catchier is to keep it on-brand. If you operate a garden center, consider making it something like “BLOSSOM” or “SPROUT.”
  • Avoid Special Characters: Entering special characters (!, &, $, etc.) can be a bit cumbersome on mobile devices, so for the sake of simplicity, steer clear of them.