Text message marketing is highly regulated to protect consumers from spam.
Many laws regulate the use of text message marketing globally. In the United States, the Federal Communications Commission declared text messages fall under the same category as automated calls. Businesses must receive “prior express written consent” before texting customers. This is a good thing because it protects our text apps from becoming like our email inboxes! All subscribers have to opt-in and agree to receive text messages from your brand.
TapOnIt makes it easy for your customers to opt-in with text message marketing. We help manage any necessary compliance language you will need to market to your customers. We also provide you with the best compliance practices for obtaining new subscribers.
Please note, TapOnIt will not provide legal advice. While we have experience in best practices, we recommend that you consult with your legal team if you have any questions about specific laws and regulations.
For more information about consumer protections from text messaging marketing, please refer to the CTIA.