Text message marketing is highly regulated to protect consumers from spam and unwanted messages.
Key U.S. Regulations
In the United States:
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The Federal Communications Commission (FCC) treats text messages the same as automated calls under the Telephone Consumer Protection Act (TCPA).
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Businesses must obtain “prior express written consent” before sending marketing texts to customers.
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Every subscriber must opt in and agree to receive messages from your brand before you send them anything promotional.
✅ Why it matters: These protections keep our messaging apps from becoming as cluttered as email inboxes.
Global Perspective
Text messaging laws also exist in other countries, and requirements can vary widely. If you send messages outside the U.S., make sure you understand the rules in each country you target.
How TapOnIt Helps
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Simplifies the opt-in process for your customers
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Manages and appends required compliance language automatically
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Shares best practices for building your subscriber list while staying compliant
Important Note
TapOnIt does not provide legal advice. While we can guide you on best practices, you should consult your legal team for advice about specific laws or regulations that apply to your business.