What are the Shopify triggers, and how do I set them up?

Let’s get your Shopify triggers set up with TapOnIt

With TapOnIt, you can set up triggered text messages for your Shopify store that automatically follow up with customers based on their shopping behavior. These include abandoned cart reminders, browse and checkout follow-ups, shipping notifications, and more.

These automated messages are personalized and timely, helping you re-engage shoppers, recover sales, and boost conversions—without lifting a finger.

Trigger Types:

Abandoned Browse

Abandoned Cart

Abandoned Checkout

Price Drop

Low Inventory

Last Purchase Date

Number of Orders

Total Spent

Shipping Notifications


 

How to Set up Triggers

 


Types of Triggers

Abandoned Browse

This message is triggered when someone navigates to a product page and does not proceed to add a product to their cart. After a configurable time delay ( i.e., 20 mins, 45 mins, etc), a customized message will be sent that includes a direct link to the product page, and can include an image of the product. 

Example Messages:

​​“We noticed you checking out some favorites… ready to make them yours? 💖 Shop now: [link]”

“Love at first sight? 😏 Your [product name] is just a click away: [link]”

Abandoned Cart

This message is triggered when someone adds items to their cart and does not proceed to checkout within a certain time frame (based on the timing you configure in your settings (i.e., 30 minutes, 1 hour, etc).  You can customize the message and include a direct link back to the customer's cart, as well as an image of the last product they placed into their cart. 

Example Messages:

“You left items in your cart. Complete your purchase here: [link]”

“Psst… your cart misses you 👀 Check out now before someone else snags your faves! 👉 [link]”

Abandoned Checkout

This message is triggered when someone proceeds to checkout but does not complete their purchase within a certain time frame (based on the timing you configure in your settings). You can customize the message and include a direct link back to the customer's cart. You can even include a special discount code to help close the sale. 

Example Messages:

“Forgot something? Complete your checkout now and enjoy 10% off with code SAVE10 ✨ [link]”

“Hey! Looks like you left something in checkout. Need help finishing up? Complete your order here: [link]”

Price Drop

If a customer added a product to their cart within the last 30 days, hasn’t purchased it in that time, and the product’s price drops by 20% or more, they’ll automatically receive this message. The message can be customized and include the product name, a link directly back to the product page, as well as an image of the product. 

Example Message:

"Today’s your lucky day: The price of the has dropped! Grab it while it’s still in stock: [link]”

Low Inventory

If a customer viewed a product within the last 7 days, hasn’t purchased in the last 30 days, and the product’s inventory drops below 10 units, they’ll automatically receive this message. The message can be customized and can include a link directly back to the product page, as well as an image of the product. 


If a subscriber has received any triggered messaging in the last 24 hours, they will not get this message. (This is to prevent spam and message fatigue.)


Once a product is below the low inventory level (10), it will not trigger additional low inventory messages until its levels go back above the threshold and then drop below again. 

Example Message:

“Heads up! 👀 [product name] is almost sold out! Grab yours before it’s gone: [link]”

Last Purchase Date

It’s been a while since your customer purchased from you… Maybe it’s time to remind them of what they’re missing. Turn on the ‘Last Purchase Date’ trigger to send out automated messages when a customer is a designated amount of time away from their last purchase date. You can even offer them a unique discount code for returning.

Example Message:

“We miss you! ❤️ It’s been a while—come see what’s new & enjoy 15% off your next order. Use code WELCOME15 👉 [link]”

Number of Orders

It can be nice to thank and even reward your loyal customers. With the ‘Number of Orders’ trigger turned on, set a minimum number of orders for a customer to make, and your account will automatically send a message when they reach that number.

Example Message:

“🎉 Wow, [Name]—this is your 5th order with us! We’re so grateful for you ❤️ Enjoy 20% off your next one with code THANKYOU20 👉 [link]”

Total Spent

Your store has been around for a while, and some of your customers have racked up quite the tab – it’s time to recognize them for that hard work. Use the ‘Total Spent’ trigger to acknowledge customers who have spent at least a minimum amount with your store.

Example Message:

​​“You’ve officially joined our VIP club 😍 Thanks for spending $1,000+ with us! Here’s 25% off your next order to celebrate: [link]

Shipping Notifications

Your Order Has Shipped:

Let your customers know when their order has left your warehouse. Include a link with their tracking information. 

Example Message:

"Your order has shipped. Track it here: [tracking link]"

Your Order Has Been Delivered

Beware of porch pirates! Let your customers know when their order has been delivered. 

Have Questions?

Email support@taponit.com for answers!