---
title: What is a campaign?
description: Campaigns are one of the most vital components of text marketing.
---

[Skip to content](https://help.taponit.com/what-is-a-campaign#main-content)

English

Show submenu for translations

[Can't find what you need?](https://help.taponit.com/kb-tickets/new?hsLang=en)

![TOI_New_Logo_Horizontal (1)](https://help.taponit.com/hs-fs/hubfs/TOI_New_Logo_Horizontal%20(1).png?width=200&height=48&name=TOI_New_Logo_Horizontal%20(1).png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Can't find what you need?](https://help.taponit.com/kb-tickets/new)
- [Client Resources](https://taponit.com/client-resources)

[Client Resources](https://taponit.com/client-resources)

 Hi! How can we help you?

- There are no suggestions because the search field is empty.

1. [Knowledge Base](https://help.taponit.com/?hsLang=en)
2. [Features](https://help.taponit.com/features?hsLang=en)
3. [Campaigns](https://help.taponit.com/features?hsLang=en#campaigns)

April 27, 2023

# What is a campaign?

## Campaigns are one of the most vital components of text marketing.

They serve as a method of delivering multiple kinds of content to subscribers in a single text. Campaigns can contain up to 7 (for a TFN) or 9 (for a short code) pieces of content/media **or** a single GIF, depending on what the moment calls for. 

Campaigns are versatile, convenient, and excel at engagement. They can juggle a number of use cases, are simple to set-up, and allow for a deeper level of connection to your customers than any other marketing tool.

- [General](https://help.taponit.com/general?hsLang=en#main-content)
  
  
  
  
  
    - [Plans](https://help.taponit.com/general?hsLang=en#plans)
    - [Education](https://help.taponit.com/general?hsLang=en#education)
    - [Compliance](https://help.taponit.com/general?hsLang=en#compliance)
- [Features](https://help.taponit.com/features?hsLang=en#main-content)
  
  
  
  
  
    - [API](https://help.taponit.com/features?hsLang=en#api)
    - [Campaigns](https://help.taponit.com/features?hsLang=en#campaigns)
    - [Contact Card](https://help.taponit.com/features?hsLang=en#contact-card)
    - [Content](https://help.taponit.com/features?hsLang=en#content)
    - [Content Hub](https://help.taponit.com/features?hsLang=en#content-hub)
    - [Coupons](https://help.taponit.com/features?hsLang=en#coupons)
    - [Growth Tools](https://help.taponit.com/features?hsLang=en#growth-tools)
    - [Flows & Keywords](https://help.taponit.com/features?hsLang=en#flows-keywords)
    - [Media](https://help.taponit.com/features?hsLang=en#media)
    - [Opt-In Widget](https://help.taponit.com/features?hsLang=en#opt-in-widget)
    - [Targeting](https://help.taponit.com/features?hsLang=en#targeting)
- [Analytics](https://help.taponit.com/analytics?hsLang=en#main-content)
  
  
  
  
  
    - [Subscribers](https://help.taponit.com/analytics?hsLang=en#subscribers)
    - [Metrics](https://help.taponit.com/analytics?hsLang=en#metrics)
- [Settings](https://help.taponit.com/settings?hsLang=en#main-content)
  
  
  
  
  
    - [Set-Up](https://help.taponit.com/settings?hsLang=en#set-up)
    - [Tenant Name](https://help.taponit.com/settings?hsLang=en#tenant-name)
    - [Users](https://help.taponit.com/settings?hsLang=en#users)
    - [Billing](https://help.taponit.com/settings?hsLang=en#billing)
    - [Account](https://help.taponit.com/settings?hsLang=en#account)
- [Integrations](https://help.taponit.com/integrations?hsLang=en#main-content)
  
  
  
  
  
    - [Shopify](https://help.taponit.com/integrations?hsLang=en#shopify)
    - [Punchh](https://help.taponit.com/integrations?hsLang=en#punchh)
- [TapOnIt Releases](https://help.taponit.com/taponit-releases?hsLang=en#main-content)
  
  
  
  
  
    - [February 2024](https://help.taponit.com/taponit-releases?hsLang=en#february-2024)
    - [May 2024](https://help.taponit.com/taponit-releases?hsLang=en#may-2024)
    - [April 2024](https://help.taponit.com/taponit-releases?hsLang=en#april-2024)
    - [June 2024](https://help.taponit.com/taponit-releases?hsLang=en#june-2024)
    - [September 2024](https://help.taponit.com/taponit-releases?hsLang=en#september-2024)
    - [October 2024](https://help.taponit.com/taponit-releases?hsLang=en#october-2024)
    - [December 2024](https://help.taponit.com/taponit-releases?hsLang=en#december-2024)
    - [January 2025](https://help.taponit.com/taponit-releases?hsLang=en#january-2025)
    - [April 2025](https://help.taponit.com/taponit-releases?hsLang=en#april-2025)
    - [May 2025](https://help.taponit.com/taponit-releases?hsLang=en#may-2025)
    - [July 1, 2025](https://help.taponit.com/taponit-releases?hsLang=en#july-1-2025)
    - [September 2025](https://help.taponit.com/taponit-releases?hsLang=en#september-2025)
    - [October 2025](https://help.taponit.com/taponit-releases?hsLang=en#october-2025)
    - [January 2026](https://help.taponit.com/taponit-releases?hsLang=en#january-2026)
    - [May 2026](https://help.taponit.com/taponit-releases?hsLang=en#may-2026)
    - [August 2026](https://help.taponit.com/taponit-releases?hsLang=en#august-2026)

[![Chill listening crop-3](https://help.taponit.com/hs-fs/hubfs/TOI_New_Logo_Horizontal%20(1).png?width=99&height=24&name=TOI_New_Logo_Horizontal%20(1).png "Chill listening crop-3")](https://www.taponit.com?hsLang=en)

TapOnIt Help Center

<https://www.facebook.com/taponittech> <https://www.instagram.com/taponit/> <https://www.linkedin.com/company/taponit-llc/mycompany/verification/> <https://www.youtube.com/channel/UCp7uyfNPmTnNIAOJ5VQaeVg>

Copyright © 2026, TapOnIt