What is the ‘Tag Subscriber’ function in flows?

Tags are the best way to create segments & target different audiences

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The ‘Tag Subscriber’ function allows you to assign a tag or remove a tag from subscribers based on their interaction with your flow. This is ideal when you want to create a segment or separate audience of subscribers based on the tag to target later on.

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💡 Tip: Combine the ‘Tag Subscriber’ function with the ‘Branching’ and ‘Collect Response’ functions for best results.

Example: Assign a subscriber a certain tag based on how they respond to a question.