10/28/25 – What’s New in TapOnIt

 

This month’s updates focus on giving you clearer visibility into campaign credit usage, more ways to personalize your automations, and deeper data connections.

Table of Contents:

Campaign Credit Insights

Keyword Fragment Triggers

Birthday Field for Shopify Pop-Ups

Sweepstakes Exports with Custom Fields

---

Campaign Credit Insights

Available in: Campaigns

You can now see exactly how many credits a completed campaign used — and get an estimated credit count for upcoming scheduled campaigns.

This update helps you plan your sends more confidently, understand your credit usage, and stay on top of monthly budgets without any guesswork.

Why estimates for scheduled campaigns?
Scheduled campaigns display an estimated credit count because subscriber numbers can change between the time you schedule and the time the campaign sends. For example, new subscribers might join, some may opt out, or compliance language could increase message length. The system calculates your best estimate based on your current audience and message setup.

At a glance:

• View estimated credits for scheduled campaigns.

• See actual credits used once a campaign is complete.

• Plan ahead and optimize your messaging mix (SMS vs. MMS).

---

Sweepstakes Exports with Custom Fields

Keyword Fragment Triggers

Available in: Flows > Triggers

Flows just got smarter. You can now enable Keyword Fragment logic to trigger a flow when a subscriber’s message contains your keyword — even if it’s part of a longer sentence.

Example:
If your keyword is “cost,” and a subscriber texts “What’s the cost of this?” — your flow will automatically trigger.

This feature helps you capture intent and respond automatically to more conversations without needing exact keyword matches.

---

Birthday Field for Shopify Pop-Ups

Available in: Shopify > Pop-ups

You can now add a Birthday field to your Shopify pop-up to collect subscriber birth dates at sign-up.

Use this data to send personalized birthday month campaigns, exclusive offers, and celebratory messages that make your audience feel special.

Plus: Birthday data now syncs automatically to Klaviyo, so your email and SMS birthday flows work seamlessly together.

---

Sweepstakes & Landing Page Exports with Custom Fields

Available in: Sweepstakes & Landing Pages > Exports

When exporting sweepstakes or landing page entries, any custom profile fields you’ve added to your form will now appear directly in your CSV export.

Perfect for prize fulfillment and getting to know your audience better.