5/22/25 - What's New in TapOnIt

Learn more about our latest updates & improvements for Shopify users

We’ve rolled out a series of powerful updates to help you drive more revenue, boost engagement, and get even more out of your Shopify integration.

From a redesigned pop-up builder to new revenue attribution tools and automations, these features are built to make your text marketing smarter, more seamless, and more effective.

Explore what’s new below — and as always, reach out if you’d like help putting any of these tools to work!

Overview:

• Shopify Pop-Up Builder Updates
• New Shopify Triggers & Automations
• Revenue Tracking Enhancements
• Automation Metrics & Exporting
• New Segment Options
• Other Notable Improvements

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Shopify Pop-Up Builder Updates

We’ve redesigned the Pop-Up Builder to make it easier to use and more customizable than ever:

• Live Preview: Toggle between mobile and desktop views while editing.

• Tabbed Navigation: Streamlined layout makes setup faster.

• 2-Step Form: Now collect emails before phone numbers (email integration required).

• Floating Button: After dismissing a pop-up, users can re-open it with a new floating button in the bottom-left corner of your site.

• New Themes: Choose between “Classic” or “Rounded” for a look that fits your brand style.

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New Shopify Triggers & Automations

Automated messages help you reach the right customer at the right time — without any manual effort. We’ve expanded our library of triggers to help you recapture sales, re-engage past customers, and reward loyalty.

All automations can be created and managed under the Shopify tab in your TapOnIt dashboard. Simply click Create Automation and select your desired trigger type.

Abandoned Browse

Triggered when a subscriber visits a product page but does not add it to their cart. After a delay you set, a message is sent with a link to the product page and optional product image.

Price Drop

Triggered when a product in someone’s cart drops in price by 20% or more and they haven’t purchased it in the last 30 days. The message includes the product details and a link to purchase.

Low Inventory

Triggered when a viewed product’s inventory drops below 10 and the subscriber hasn’t purchased it in the last 30 days. Helps create urgency for customers who were on the fence.

Subscribers will not receive more than one triggered message within a 24-hour period to prevent message fatigue. Low inventory messages will only be re-triggered once a product’s stock rises above the threshold and drops again.

Shipping Notifications

Keep customers informed once their order is on the way or delivered.

• Order Shipped: Sent when an order is marked as shipped in Shopify. Can include tracking link and image.

• Order Delivered: Triggered through a flow when an order is delivered. Great for collecting reviews or following up post-purchase.

To set up an Order Delivered flow, go to Flows > Create Flow > Integration > Order Delivered Template, and customize as needed.

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Revenue Tracking & New Dashboard

We’ve redesigned your admin dashboard to give you a more complete and customizable view of how your text message marketing is performing — including revenue insights, growth trends, and detailed comparisons over time.

Your Week in Review

At the top of the dashboard, you’ll now see a summary of your key performance metrics from the last 7 days, compared to the previous 7-day period. This section includes visual trend arrows and percentage changes to help you quickly understand what’s improving and where there may be opportunities to optimize.

Advanced Performance View

This powerful new view allows you to dig deeper into your data — with full control over time ranges and side-by-side comparisons.

• By default, the metrics display data from the last 7 days, including today.

• Click on the Primary Period to adjust the date range (e.g., last 30 days, last month, custom range).

• Use the Add Comparison button to see how your selected period stacks up against the previous period. For example, if you’re viewing April, the comparison will default to March.

Each metric in the view will display arrows and percentage changes so you can easily track growth, declines, and areas of consistency.

Flexible Comparisons

To ensure you're comparing apples to apples, the comparison period will automatically match the duration of your primary period. However, if you want to compare two completely different time ranges (e.g., April vs. January), you can check the box labeled “Unlock comparison date range” and adjust each timeframe independently.

Keep in mind that comparing periods with different lengths may skew certain metrics like net subscriber growth or averages, so use this option when a custom comparison is more valuable than a direct side-by-side.

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Campaign Revenue

You can now see how much revenue your campaigns are generating when a subscriber clicks a link and makes a purchase within 72 hours.

Use the date filter to view performance during specific timeframes and compare results over time.

Exporting Campaign Data

Export your campaign metrics to CSV for streamlined reporting and insights.

• Includes new revenue-focused metrics like AOV, revenue per session, total orders, and conversion rates

• Helps you evaluate what’s working and optimize future campaigns for higher ROI

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Flow Revenue

You can now track revenue generated by each flow, as well as by individual message steps, helping you understand what’s driving conversions within a 72 hour period.

Use date filters to view performance over time, compare different periods, and identify trends.

Exporting Flow Data

Export your flow metrics as a CSV to simplify reporting and analysis:

• Get an overview of all flows filtered by your selected date range

• Dive deeper with step-level exports to see which messages are performing best

These exports make it easy to share results, measure impact, and optimize your flows for revenue.

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New Segment Options

• Has Ordered: Target returning customers.

• Has Not Ordered: Reach those who haven’t converted yet.

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Automation Metrics & Exporting

• Filter automation performance by date range.

• Export data with detailed metrics like CVR, Revenue, AOV, Opt-Out Rate, and more.

  The export includes even more detailed metrics than what is seen in the UI.

  Columns included in export: 

  Column Name	Column description
  Triggered Event ID	ID of the triggered event
  Name	Name of the automation
  Paused	Whether or not the automation is paused
  Messages Sent	The number of automation messages sent
  Unique Clicks	The number of unique clicks on links in the automation messages
  Unique CTR	The unique click-through rate
  Total Clicks	The number of total clicks on the links in the automation messages
  Total CTR	The total click-through rate
  Orders	The number of orders attributed to the automation
  Revenue	The amount of revenue attributed to the automation
  AOV	The Average Order Volume of orders attributed to the automation
  Unique Orders	The number of unique orders attributed to the automation
  New Customer Orders	The number of attributed orders placed by a new customer
  Returning Customer Orders	The number of attributed orders placed by existing customers
  CVR from Messages	Conversion rate calculated from the number of messages sent: orders / messages
  CVR from Clicks	Conversion rate calculate from the number of clicks: orders / clicks
  Opt Outs	The amount of opt-outs attributed to automation messages
  Opt Out Rate	The rate of opt-outs attributed to automation messages: opt-outs / messages

  

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Other Notable Improvements

• Navigation: Shopify now has its own tab in the main menu. Integrations are now under Settings.

• New Font: Enjoy a cleaner, easier-to-read experience throughout the dashboard.

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Let us know if you need help setting up any of these features at support@taponit.com

—The TapOnIt Team