8/3/26 – What’s New in TapOnIt

This month's updates focus on a fully redesigned Subscribers experience, at-a-glance segment and tag visibility, smarter list filtering, and revenue insights built directly into subscriber profiles. Giving you faster answers about who your subscribers are and what they're worth.

Table of Contents:

• Redesigned Subscriber List

• Subscriber Profiles: Details Tab

• Subscriber Profiles: Activity Tab

• Subscriber Profiles: Revenue Tab

• Opt a Subscriber Out

Redesigned Subscriber List

Available in: Subscribers

The Subscribers page has been rebuilt as a central workspace rather than a simple table, giving you performance metrics and audience detail in one view.

What's included:

• Total subscribers, new subscribers, and unsubscribes for any date range, each with period-over-period comparison
• Trend charts for total subscribers, new subscribers, and subscriber engagement
• Segments and tags displayed directly in the list, so you can see where a subscriber belongs without opening their record
• New filters to narrow the list by segment or tag
• Export to CSV based on your current filters

Metrics default to a 60-day window, and the date range selector updates every chart and count on the page at once.

Subscriber Profiles: Details Tab

Available in: Subscribers > Select a subscriber

Subscriber profiles are now organized into a tabbed experience, so your team can find the right context quickly. The Details tab presents identity and profile information in a cleaner, easier-to-read layout.

What's included:

• Last subscriber action, showing the most recent interaction and when it happened
• Opt-in details including date, confirmation, source, and subscription length
• Location, markets, and zones in a single panel
• Assigned segments and tags, with the ability to add a tag directly from the profile
• Custom profile fields displayed alongside core attributes
• An improved editing flow for profile updates

Subscriber Profiles: Activity Tab

Available in: Subscribers > Select a subscriber > Activity

The Activity tab combines every touch point between a subscriber and your brand into one unified timeline, making it easier to answer what happened and when.

What's Included:

• Purchases, orders, link interactions, and replies summarized at the top of the tab
• A unified interaction timeline covering messages, flows, campaigns, offers, commerce, coupons, sweepstakes, and system events
• Category and event type filters to narrow the timeline
• Incoming and outgoing message direction indicators
• Clearer labeling and event context on each interaction

Activity reflects your selected date range and defaults to the last 60 days.

Subscriber Profiles: Revenue Tab

Available in: Subscribers > Select a subscriber > Revenue

Revenue insights are now built directly into the subscriber profile, so you can see individual value contribution without leaving the record.

What's Included:

• Purchases, orders, link interactions, and replies summarized at the top of the tab
• A unified interaction timeline covering messages, flows, campaigns, offers, commerce, coupons, sweepstakes, and system events
• Category and event type filters to narrow the timeline
• Incoming and outgoing message direction indicators
• Clearer labeling and event context on each interaction

Activity reflects your selected date range and defaults to the last 60 days.

Opt a Subscriber Out

Available in: Subscribers > Select a subscriber

You can now opt a subscriber out directly from their profile using the new Opt Out button, without contacting support or waiting on a manual request.

What's Included:

• Opt out an individual subscriber in a single click from their profile
• A confirmation step before the change is applied
• The subscriber's status updates immediately across the platform
• Opted-out subscribers are excluded from future campaign and flow sends

This is useful when a customer asks to be removed by phone, email, or in person rather than by replying STOP.