8/3/26 – What’s New in TapOnIt

This month's updates make it easier to know who your subscribers are and manage their status. Highlights include a redesigned Subscribers page and profile view, at-a-glance segment and tag visibility, smarter list filtering, revenue insights built directly into subscriber profiles, and the ability to opt subscribers out from their profile.

Table of Contents:

• Redesigned Subscriber List

• Subscriber Profiles: Details Tab

• Subscriber Profiles: Activity Tab

• Subscriber Profiles: Revenue Tab

• Opt a Subscriber Out

Redesigned Subscriber List

Available in: Subscribers

The Subscribers page has been rebuilt as a central workspace rather than a simple table, giving you performance metrics and audience detail in one view.

What's included:

• Total subscribers, new subscribers, and unsubscribes for any date range, each with period-over-period comparison
• Trend charts for total subscribers, new subscribers, and subscriber engagement
• Segments and tags displayed directly in the list, so you can see where a subscriber belongs without opening their record
• New filters to narrow the list by segment or tag
• Export to CSV based on your current filters

Metrics default to a 60-day window, and the date range selector updates every chart and count on the page at once.

Subscriber Profiles: Details Tab

Available in: Subscribers > Select a subscriber

Subscriber profiles are now organized into a tabbed experience, so your team can find the right context quickly. The Details tab presents identity and profile information in a cleaner, easier-to-read layout.

What's included:

• Last subscriber action, showing the most recent interaction and when it happened
• Opt-in details including date, confirmation, source, and subscription length
• Location, markets, and zones in a single panel
• Assigned segments and tags, with the ability to add a tag directly from the profile
• Custom profile fields displayed alongside core attributes
• An improved editing flow for profile updates

Subscriber Profiles: Activity Tab

Available in: Subscribers > Select a subscriber > Activity

The Activity tab combines every touch point between a subscriber and your brand into one unified timeline, making it easier to answer what happened and when.

What's Included:

• Purchases, orders, link interactions, and replies summarized at the top of the tab
• A unified interaction timeline covering messages, flows, campaigns, offers, commerce, coupons, sweepstakes, and system events
• Category and event type filters to narrow the timeline
• Incoming and outgoing message direction indicators
• Clearer labeling and event context on each interaction

Activity reflects your selected date range and defaults to the last 60 days.

Subscriber Profiles: Revenue Tab

Available in: Subscribers > Select a subscriber > Revenue

Revenue insights are now built directly into the subscriber profile, so you can see individual value contribution without leaving the record.

What's Included:

• Purchases, orders, link interactions, and replies summarized at the top of the tab
• A unified interaction timeline covering messages, flows, campaigns, offers, commerce, coupons, sweepstakes, and system events
• Category and event type filters to narrow the timeline
• Incoming and outgoing message direction indicators
• Clearer labeling and event context on each interaction

Activity reflects your selected date range and defaults to the last 60 days.

Opt a Subscriber Out

Available in: Subscribers > Select a subscriber

You can now opt a subscriber out directly from their profile using the new Opt Out button, without contacting support or waiting on a manual request.

What's Included:

• Opt out an individual subscriber in a single click from their profile
• A confirmation step before the change is applied
• The subscriber's status updates immediately across the platform
• Opted-out subscribers are excluded from future campaign and flow sends

This is useful when a customer asks to be removed by phone, email, or in person rather than by replying STOP.