Understand when it’s required — and when it’s optional — to include your business name in SMS message flows to stay compliant, protect deliverability, and create a better customer experience.
When sending SMS messages through TapOnIt or any other marketing platform, it’s important to identify your business clearly to stay compliant, protect deliverability, and build trust with your audience.
This article explains when and how often to include your business name within a text message flow.
Compliance Requirements (TCPA, CTIA, and Carrier Guidelines)
Under carrier and industry guidelines, subscribers must always know who is texting them. Proper identification ensures compliance with TCPA and CTIA standards.
Key rules:
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First message in any flow or campaign:
Always start with your business name.
Example:TapOnIt: Thanks for signing up! Reply YES to get exclusive offers. -
Subsequent messages in the same flow:
You don’t need to repeat your business name in every message if it’s clear they’re part of the same conversation. -
If there’s any potential confusion:
Include your business name again if:-
There’s a long gap between messages (hours or days)
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You’re switching topics or campaigns
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The message could stand alone (e.g., “Don’t miss this deal!”)
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Best Practices by Flow Type
| Flow Type | Business Name Placement | Example |
|---|---|---|
| Short, conversational flows (a few back-to-back messages) | Include your business name at the start of the first message only. | TapOnIt: Here’s your code! SAVE10 → What do you want to shop for first? |
| Longer or delayed flows (spanning hours or days) | Re-introduce your business name every 24 hours or at the start of a new thread. | TapOnIt: Your offer’s still waiting! Tap here to claim. |
| Promotional campaigns | Include your business name at least once per offer to maintain clarity. | TapOnIt: New deal just dropped! 20% off local eats. |
| Transactional messages (reminders, confirmations) | Include your business name in the first message of each new thread. | TapOnIt: Your appointment is confirmed for 3PM tomorrow. |
Why It Matters
Including your business name:
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Builds trust: Subscribers immediately recognize your brand and are less likely to opt out.
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Improves deliverability: Carriers are more likely to flag unbranded texts as spam.
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Enhances user experience: Keeps your messages clear, professional, and on-brand.
Additional Tips
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Keep your branding consistent across SMS, email, and social media.
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Review carrier and CTIA updates regularly to stay compliant.
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Monitor engagement — if subscribers frequently ask “Who is this?”, include your business name more often.
For more information on SMS compliance and deliverability best practices, contact the TapOnIt support team or your Customer Success Manager.