Zones are a feature that we offer in the Plus and Pro packages that allow clients to target specific geographic areas.
This feature is particularly useful if your business has multiple locations. Utilizing zones allows you to send campaigns and publish content to specific audiences that are associated with a specific geographic region.
In order to associate a subscriber to a geographic location or zone, you need to collect subscribers zip codes. We recommend collecting zip codes during the opt-in process whether that be on a landing page or through a double opt-in confirmation. Once the zip code is collected, our database will store that data and assign it to that subscriber’s profile.
After you have collected zip codes, you can create a zone that includes the desired radius of zip codes. For example, if you have a location located in the 52722 zip code, you can create a zone that includes a 100 mile radius of the 52722 zip code. This means that every subscriber with a zip code within 100 miles of 52722 will be assigned to this zone.
Now when you send a campaign and want to target a specific region, you can select a zone to send to when scheduling a campaign. This is incredibly beneficial for businesses that run different promotions/events for different locations!
If you are interested in upgrading to a plus or pro package to gain access to zones, contact support@taponit.com.