The short and long of it: A lot!
When crafting a text campaign for your company, it’s important to maintain professionalism and adhere to ethical guidelines. Here are some topics youcan focus on:
- Promotions and Deals: One big way to engage your customers is by offering special deals, promotions, and exclusive deals just for your subscribers.
- Product Updates and Announcements: Inform your customers about new features, improvements, or upcoming releases related to your products or services.
- Industry Insights and Trends: Share valuable information, research findings, or market trends that are relevant to your industry. This can help position your company as knowledgeable and up-to-date.
- Customer Success Stories: Highlight successful case studies or testimonials from your customers to demonstrate the value and benefits of your products or services.
- Educational Content: Provide informative articles, guides, or tutorials that can help your audience learn more about your industry, solve common problems, or improve their skills.
- Company Culture and Events: Give your customers a glimpse into your company's culture by sharing updates about team events, community initiatives, or achievements.
- Tips and Best Practices: Offer practical tips, advice, or best practices related to your industry or specific areas of expertise.
- Promote Collaboration and Partnerships: Highlight partnerships or collaborations with other businesses or organizations that align with your company's values and goals.
- Sustainability and Corporate Social Responsibility: Share your company's initiatives or efforts towards sustainability, social responsibility, or environmental conservation.
- Industry News and Insights: Keep your customers informed about relevant news, updates, or events within your industry.
- Customer Engagement and Feedback: Encourage customer interaction by seeking feedback, conducting surveys, or hosting contests or giveaways.
Remember to tailor your content to your target audience and the platforms you use to communicate with them.
To avoid getting flagged avoid texting about: S.H.A.F.T - Sex, Hate, Alcohol, Firearms, Tobacco. Other areas to avoid are gambling, high-risk financial services, third-party generation services, third-party debt collection or forgiveness, “get rich quick” schemes, illegal substances/articles, and prescription drugs.