To comply with regulations by the Federal Communications Commission, text message marketers must obtain “prior express written consent” before texting customers.
For subscribers who opt-in from a web-form, you’ll have to include compliance language on your opt-in widget, your landing page or sweepstakes, or on any flyers and you’ll also have to confirm opt-in via text with Y/Yes, zip-code, or another response. If they opt-in by texting your keyword to your phone number, you’ll need to include compliance language in your text back, but you don’t have to confirm opt-in.
Once a subscriber is opted-in to your text club, you’ll also have to send compliance language once a month to remain in accordance with FCC laws and regulations. Don’t worry - TapOnIt will append that information automatically, when and where it’s needed.
TapOnIt makes it easy for your customers to opt-in with text message marketing. We help manage any necessary compliance language you will need to market to your customers. We also provide you with the best compliance practices for obtaining new subscribers.
To learn more about the laws behind compliance language in text message marketing, visit this help article.
Need to know what compliance language to include? We’ve got you covered. Read our Audience Growth and Compliance Guide.